In 2025, over a maternity leave coffee catch up, two mum friends got talking about how quickly time moves once you have children and how easy it is to forget the little things, not because they don't matter, but because you're too busy living them. That conversation became the spark for what Sonny & Rein is today.

Now, we help families slow down and remember... the tiny toes, the first cuddles, the quiet moments in between. Every scrapbook kit is made with intention and care, designed to help you tell your baby's story, one page at a time.